They may have been in New york, but Mulberry's fashion week presentation last night could not have been more British.
Gemma Arterton, Alexa Chung, Kelly Osbourne and Jade Jagger flew the flag at a Secret Garden-themed party for the label on the roof of the city's Soho House.
All of them, dressed head-to-toe in Mulberry, were perfect showcases for the brand, which was fittingly showcased on a backdrop of giant paper 'English roses' and cut-out dolls.
But they weren't to be outdone by their kooky New york couterparts, which included The City fashionista Olivia Palermo, DJ Leigh Lezark and model-turned-fashion-blogger Hanneli Mustaparta.
Like the Londoners, they too toted Mulberry must-have bags, with Olivia and Hanneli both opting for the 'Alexa' style.
Alexa herself chose the rather more restrained 'Lily', slung casually across her body, while Gemma, who bravely went make-up-free, carried the classic Bayswater.
They toasted the new spring/summer 2011 collection with Mulberry bellinis and Guinness cupcakes before a live acoustic set by Florence and the Machine.
And Florence Welch herself was barely distinguishable from the models on the catwalk, all of whom shared her glossy red hair and heavy fringe.
The enigmatic Secret Garden theme translated well into the womenswear collection, also inspired by the film Grey Gardens, which, under the guidance of creative director Emma Hill, has been going from strength to strength in recent years.
'The collection is getting bigger, ' she said. 'We have posher fabrics and we wanted to grow older. We've brought in the three-quarter length and it looks richer. '
Super-feminine belted dresses came in an elegant colour palette of pastel pink, rich purple and sophisticated camel. They were brought up-to-date with faded denim and a fabulous 'Trippy Tiger' print (next season's leopard) as worn to great effect by Gemma Arterton.
Hill explained that the 'Mulberry girl' was still the same, but had just moved on a season.
'She's unselfconscious, humorous, eclectic and spirited. She is loving frills, bows, flowers and iconic prints in Trippy Tiger & Neon Woodland, ' she told Vogue.com.
'She is also loving silhouettes multi-covered in bow or floral embellishments. And she loves our iconic runway "wrapped" shoe collection... so spring, so Mulberry! ' ,