The news of Anya Hindmarch's producer's soaring profits will disappoint anti-It bag designer Luella Bartley.
She came up with the Gisele bag - named after supermodel Gisele Bundchen - as part of a collaboration with Mulberry in 2002.
Many other tribute bags followed, , including Mulberry's Alexa satchel, and Luella worries about being the cause of the trend.
'It seems awful. I mean the It bag, that's the beginning of the end of culture in general!
'My label Luella was supposed to be light-hearted and all about individuality - not about the "most wanted" handbags, ' she told The Observer.
Luella left the fashion industry in 2009 and now lives in the countryside with her family.
She should not worry too much about her damaging legacy, though.
The statement bag was around long before she first experimented with leather. Hermes' Birkin bag was created in 1984.